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What is a regional accounts manager and how to become one

Updated January 8, 2025
4 min read
Quoted Expert
Bill Thorne
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A regional accounts manager is responsible for managing a company's relationships with customers in a specific geographic area. These managers develop and maintain relationships with key decision-makers, identifying new business opportunities, and consistently meet sales targets. Regional accounts managers create and implement sales strategies, conduct market research, and prepare sales reports. Interpersonal and organizational skills are essential for success in this role.

What general advice would you give to a Regional Accounts Manager?

Bill ThorneBill Thorne LinkedIn Profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
ScoreRegional Accounts ManagerUS Average
Salary
6.1

Avg. Salary $77,705

Avg. Salary $59,228

Stability Level
6.4

Growth Rate 5%

Growth Rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 30.93%

male 69.07%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress Level
6.4

Stress level is manageable

7.1 - high

Complexity Level
8.7

Complexity Level is advanced

7 - challenging

Work Life Balance
4.4

Work Life balance is poor

6.4 - fair

What are the pros and cons of being a Regional Accounts Manager?

Pros

  • Autonomy in managing accounts

  • Opportunities for career advancement

  • High earning potential with commission

  • Ability to work remotely

  • Access to professional development and training programs

Cons

  • Long hours and pressure to meet targets

  • Travel can be exhausting

  • Stress from dealing with difficult or dissatisfied customers

  • Need to be on-call and available outside of regular work hours

  • Possibility of frequent rejection

Regional Accounts Manager career paths

Key steps to become a regional accounts manager

  1. Explore regional accounts manager education requirements

    Most common regional accounts manager degrees

    Bachelor's

    79.4 %

    Associate

    9.3 %

    Master's

    7.5 %
  2. Start to develop specific regional accounts manager skills

    SkillsPercentages
    Customer Service10.44%
    Patients7.96%
    Account Management7.72%
    CRM4.84%
    Salesforce4.70%
  3. Complete relevant regional accounts manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New regional accounts managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a regional accounts manager based on U.S. Bureau of Labor Statistics data and data from real regional accounts manager resumes.
  4. Research regional accounts manager duties and responsibilities

    • Achieve geographic and population expansion by selling multi-year SaaS contracts across the arena.
    • Create a pipeline of business and manage the contact through online spreadsheets, CRM interfaces, and other tools necessary.
    • Manage several OEM media opportunities from artwork requirements to budget/forecast with factory in UK.
    • Manage and maintain one on one relationship with key distributors and distributor sales representatives within assign territory.
  5. Prepare your regional accounts manager resume

    When your background is strong enough, you can start writing your regional accounts manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a regional accounts manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Regional Accounts Manager Resume templates

    Build a professional Regional Accounts Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Regional Accounts Manager resume.
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    Regional Accounts Manager Resume
    Regional Accounts Manager Resume
  6. Apply for regional accounts manager jobs

    Now it's time to start searching for a regional accounts manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Regional Accounts Manager Job

Zippi

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Average regional accounts manager salary

The average Regional Accounts Manager salary in the United States is $77,705 per year or $37 per hour. Regional accounts manager salaries range between $48,000 and $124,000 per year.

Average Regional Accounts Manager Salary
$77,705 Yearly
$37.36 hourly

What Am I Worth?

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How do regional accounts managers rate their job?

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Regional Accounts Manager reviews

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A zippia user wrote a review on Apr 2020
Pros

Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.

Cons

Not enough time in each day to get everything accomplished.


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A zippia user wrote a review on Mar 2020
Pros

Semi-flexible work hours. You have a sales goal and customers to call on in order to achieve said goal, so you have some flexibility of your schedule.

Cons

The amount of travel required takes you away from home frequently. If you have a family, being away starts taking a toll on them and work/life balance suffers.


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A zippia user wrote a review on Jan 2020
Cons

I like everything

Pros

Coming in contact with people, motivating staff, making the numbers, profitability for everyone


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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