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What is an advertising sales executive and how to become one

Updated January 8, 2025
4 min read
Quoted Expert
Kaustav Misra Ph.D.

Advertising sales executives are professionals who oversee the sales of advertising spots to organizations and clients on behalf of an advert agency. They are employed by advertising agencies, newspapers, magazines, and broadcasting companies where they persuade clients to acquire advertising products and services. They determine client's needs, history in advertising, and preferences in line with current competitors' advertising services, products, and prices. Also, they evaluate advertising services to ensure they meet the client's requirements. Additionally, they respond to inquiries of prospective clients through meetings, calls, and emails.

The advertising sales executive job requires a bachelor's degree in media studies or a related field. Having professional certifications from a body like the Institute of Sales and Markets Management (ISMM) is beneficial. You must possess communication, relationship building, organization, selling, and computer skills. Advertising sales executives make an average salary of $53,953 annually, with a range between $27,000 and $109,000.

What general advice would you give to an Advertising Sales Executive?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn Profile

Associate Dean, Central Connecticut State University

I have spent almost two decades in the higher education industry and about a decade in administration. I often advised students, and it is astonishing to see how many of these students do not plan for their future. A good plan is a starting point to lead a good and successful career and life. Hence, by all means, it is worth noting that developing a future-oriented focus is important, so taking time to streamline the plan should be an important exercise for every graduate before they begin to do anything.
ScoreAdvertising Sales ExecutiveUS Average
Salary
4.0

Avg. Salary $51,718

Avg. Salary $59,228

Stability Level
8.2

Growth Rate -8%

Growth Rate 0.3%

Diversity
8.3
Race

American Indian and Alaska Native 0.39%

Asian 4.65%

Black or African American 6.24%

Hispanic or Latino 13.91%

Unknown 4.13%

White 70.69%

Gender

female 60.90%

male 39.10%

Age - 43
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43
Stress Level
8.2

Stress level is high

7.1 - high

Complexity Level
9.6

Complexity Level is advanced

7 - challenging

Work Life Balance
4.0

Work Life balance is poor

6.4 - fair

Advertising Sales Executive career paths

Key steps to become an advertising sales executive

  1. Explore advertising sales executive education requirements

    Most common advertising sales executive degrees

    Bachelor's

    74.7 %

    Associate

    11.4 %

    Master's

    6.3 %
  2. Start to develop specific advertising sales executive skills

    SkillsPercentages
    Real Estate21.19%
    Outbound Calls8.36%
    CRM8.17%
    Business Development7.25%
    Digital Marketing6.57%
  3. Complete relevant advertising sales executive training and internships

    Accountants spend an average of 3-6 months on post-employment, on-the-job training. New advertising sales executives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an advertising sales executive based on U.S. Bureau of Labor Statistics data and data from real advertising sales executive resumes.
  4. Research advertising sales executive duties and responsibilities

    • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
    • Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
    • Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
    • Update and maintain all account history and activity reports through CRM database.
  5. Get advertising sales executive experience

    Generally, it takes 2-4 years to become an advertising sales executive. The most common roles before becoming an advertising sales executive include account executive, sales representative team lead and sales manager.
  6. Prepare your advertising sales executive resume

    When your background is strong enough, you can start writing your advertising sales executive resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an advertising sales executive resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Advertising Sales Executive Resume templates

    Build a professional Advertising Sales Executive resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Advertising Sales Executive resume.
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    Advertising Sales Executive Resume
    Advertising Sales Executive Resume
  7. Apply for advertising sales executive jobs

    Now it's time to start searching for an advertising sales executive job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Advertising Sales Executive Job

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Average advertising sales executive salary

The average Advertising Sales Executive salary in the United States is $51,718 per year or $25 per hour. Advertising sales executive salaries range between $39,000 and $67,000 per year.

Average Advertising Sales Executive Salary
$51,718 Yearly
$24.86 hourly

What Am I Worth?

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How do advertising sales executives rate their job?

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Advertising Sales Executive reviews

profile
A zippia user wrote a review on Mar 2020
Pros

Marketing products from a traceable companies to consumers and providing a good service to the clients .


profile
A zippia user wrote a review on Sep 2019
Pros

Working with many different types of people. The outside adventure and communicating with the people

Cons

Sales Managers that have been given the opportunity and not earning The title


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A zippia user wrote a review on Jul 2019
Pros

The challenge to bring in new business and exceed monthly sales quota. To have the freedom to not be micromanage is reward enough. However the commissions and sales recognition make both rewarding and fun.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.